My great experience throughout this marketing term project.
As I have studied marketing class for almost 1 semester, I have many term projects with my team since the beginning of the class. In the class, I studied a lot of theories, including PESTEL analysis and Porter’s Five forces, which helpful for the term project. During the first two projects, I challenged myself a lot because I never have any knowledge in this field before. I researched the information in each category of PASTEL and take too much time for one topic since I not that good at research. After my team and I have some discussion about specialize of each person, everything went better for both work quality and good relationship among our team. According to there are many projects that we have to create a video presentation, we have a lot of offline meetings which are great and so much fun.
The project that I enjoy the most is the Singha case and the reason is that I got an opportunity to visit the Singha factory and learned how they make beer step by step. For this project, we have to think and create a product from beer by-product which is spent grain. In my opinion, this is a very great idea for reducing waste and developing a new product line for Singha. Our team ended up with a plant-based milk idea. Apart from work, I love and grateful to be in this team because everyone helps each other, listens to every voice, and never left each one out. I personally believe that effective work is a result of a good teamwork friendly atmosphere among the team.
At the end of this semester, I expect to understand the method of marketing clearly to adapt this knowledge for other projects in the future such as running startup projects and also develop my various skills for supporting my team as much as possible. For my team, I looking forward to receiving a great result from Singha regarding our product. Besides, I also want to see everyone working productively for this final, and still being a good friend even we might not be in the same team next semester.
